Full-Year Content Calendar

This is designed as a full-year content system where everything gently funnels toward petition signatures, protest or action events, donations through DemKit or an office wishlist, and long-term trust in the mission, without advocacy fatigue. Every month follows the same rhythm. Week one focuses on awareness. Week two centers on relatability. Week three builds credibility, skills, or proof. Week four invites action. The call to action rotates so the audience is never asked for the same thing twice in a row. Actions rotate between petition, protest or public action, donations, wishlist items, and help resources. Three content elements run all year. The Tomorrow series posts short, reality-based messages in a selfie style. One photo and one one-second video are shared weekly using a rotating theme such as awareness, purple, mood, or texture. Help resources are pinned or reposted weekly and never disappear.

January centers on “This Didn’t Exist When I Needed It.” The goal is awareness and credibility, with a petition as the primary call to action. Content includes the This Didn’t Exist When I Needed It series, first impressions, laundry routines, daily and nightly routines, gentle twelve-step work, and calming visuals like puzzles or Legos.

February focuses on “You Think It Can’t Happen to You.” The goal is to challenge assumptions, with a petition as the primary call to action. Content includes the You Think It Can’t Happen to You series, two myths and a lie, family values skits, an honest or kindness jar, and voice-over skits.

March introduces “Hi, I’m a Toxic Situation.” The goal is naming patterns, with a petition and a soft donation ask. Content includes the Hi, I’m a Toxic Situation series, the Gossip Girl theme series, the Hidden Agenda series, one-word conversation challenges, and learning a handshake as a metaphor for power dynamics.

April is skill-building month. The goal is empowerment, with the office wishlist as the primary call to action. Content includes learning origami, clay creations, painting, Learning Coach for K12 Stride content, and gaming framed around problem-solving.

May emphasizes that play is data. The goal is humanization, with wishlist and DemKit support as the call to action. Content includes try not to laugh challenges, an alien puppet show, carrying objects while blindfolded, flinging things into baskets backwards, and mystery box videos. 

June is Just Jaemi month. The goal is trust and parasocial safety, with a light petition reminder. Content includes the Just Jaemi Game Show, grocery hauls, daily routines, gift exchanges, and revisiting first impressions.

July focuses on process, not perfection. The goal is reducing shame, with DemKit donations as the call to action. Content includes practical twelve-step work, laundry routines, making cookies without a recipe, puzzles or Legos, and family values skits.

August highlights creative coping. The goal is offering regulation tools, with the office wishlist as the call to action. Content includes making a song in under twenty minutes, painting, clay creations, voice-over cartoons, and advanced origami.

September centers on back-to-school reality. The goal is systems awareness, with a petition and protest teaser as the call to action. Content includes Learning Coach for K12 Stride content, progress on completing the My New Home Journey app, two myths and a lie focused on education, and Hidden Agenda content about institutions.

October is purple and awareness month. The goal is visibility, with protest or action events as the call to action. Content includes purple-themed one-second videos, Halloween-adjacent Hi, I’m a Toxic Situation content, the Gossip Girl theme series focused on drama versus reality, and amplified help resources. 

November focuses on values over optics. The goal is reflection and support, with donations as the call to action. Content includes the honest or kindness jar, family values skits, gift exchanges, and gratitude without guilt.

December centers on sustainability and continuity. The goal is long-term support, with wishlist and DemKit donations as the call to action. Content includes a YouTube holiday video, daily and nightly routines during the holidays, light alien puppet content, and completing the My New Home Journey app. Once per month, a longer YouTube video anchors the content. Each video recaps the month and includes a clear call to action in the description rather than the body of the video. This structure works because it feels like real life, not a campaign. It allows skeptics to stay without pressure, trains the audience to expect meaning alongside play, and builds credibility through consistency.